Technology

5 Tips to Effectively Integrate SMS and Social Media Marketing

Published

6 years ago

January 29, 2019

SMS means short messaging service, which is considered a very effective marketing platform for businesses for long. This is simply the process of texting valuable information to your customers or getting them a text to you. SMS marketing is a niche area which largely allured business marketers of both small and large scale businesses.

When it comes to e-com, texting becomes an essential need. In the USA itself, every 9 out of 10 individuals now carry a mobile device and about 90% of the global population will be using mobile phones by 2020. So, the scope of SMS as an instant communication channel will be inevitable.

SMS marketing makes more sense to the marketers considering the fact that almost all searches are now done through mobile devices versus desktop or laptop computers. When compared to other modes of communications, SMS is considered as one of the direct and personal forms of marketing, which also fits the need for all types of businesses.

SMS is also the quickest way to reach to masses instantly, being relatively inexpensive, and requires no technical knowledge to accomplish. It is also a reassuring fact to the marketers that about 90% of the mobile phone owners tend to read a text message they receive within three to six minutes.

Social media marketing

Social media marketing or SMM is now one of the most successful internet marketing strategies. Marketers leverage the reach of social networking platforms like Facebook, Instagram, Twitter, etc. to use them as marketing channels. The objective of SMM is to share content which the users will get engaged with and share it at their network, which helps a brand to broaden their reach and exposure.

SMM itself contains many subsidiary practices like SMO (Social Media Optimization), which is similar to the primary digital marketing strategy of SEO (search engine optimization). SMO is aimed to attract new visitors to a brand profile or website. There are two ways to do SMO as through social media links or promoting some activities through status updates, feeds, tweets, or blogs.

Social media marketing helps a business to share instant information with the prospective customers and also get instant feedback from them as a two-way channel. As Simpletexting.com points out, compared to website marketing, social media interaction is also more personal and unofficial. It provides an opportunity for the customers to ask questions or raise their complaint with a feeling of those being heard. This advantage of social media marketing is called social CRM (Customer Relationship Management).

Both SMS marketing and social media marketing can be used in conjunction in order to reap the best benefits of the outreach opportunities. It is true that the cost is just pennies per each text message you sent and consumers receive the texts from businesses through opting in; it is important for the businesses to do due diligence in order to make it successful. If you are not sure of how and where to being with, further we will discuss some unique strategies to effectively integrate SMS marketing with SMM.

Introducing some text to win content

These types of SMS contests are so common and popular, which you can use to integrate the social media campaigns with SMS marketing. For example, you can pick a keyword and shortcode to be displayed through your social media feed for the users to enter into a contest. You may announce the contest through Facebook, Twitter, Instagram, or any other social media channel. When users come across this shortcode, they have to simply message the keyword to the short code phone number to enroll in the contest.

For subscriptions

SMS is not just useful in case of a contest or any sweepstakes, but you can use it effectively to market some incentives too on following, sharing, or liking your social media posts. As reading an SMS is easier for the users and also that a text reaches to their easily than the social media messages, it can be used as an ideal diverter to the social media feed. Many brands now successful use SMS marketing to assist digital marketing campaigns and reap more benefits.

Sweepstakes promotions

Compared to the above strategies of test to win and subscriptions, another major area to explore through SMS marketing is for sweepstakes promotions in which you can send SMS codes to the users right on to their smartphone. These SMS may carry a link to the social media link clicking on which they can directly enter into a sweepstake online. The text should be catchy enough in order to prompt the users to click on it and land on the concerned web or social media page.

Automated replying

When the customers contact you through text; say as, in case of enrolling for the text to win contests, you need to set an automated confirmation SMS also to be sent as an acknowledgment. This SMS marketing strategy is applicable to many other aspects too like if someone shows interest in a product through your social media feed, you can send a personalized automated text describing the product details and pricing, etc. These automated SMS can have a link to a specific page which is important, which will further result in more engagement with your prospects.

To keep in touch

Along with all these marketing strategies, you can even use SMS in combination with social media marketing campaigns by using the for sharing important updates on your business or news feeds on social media platforms. For example, you can prepare a set of SMS messages to announce a new range of products you release or the latest announcement of your business acquisition or expansion, etc. SMS acts as a very personal and closest mode of communication alongside social media.

So, while combined effectively with social media campaigns, text or SMS marketing may prove out to be a much smarter and quicker collaboration for a better outcome. By leveraging SMS for text to win types of contests, giveaways, and sweepstakes, subscription requests, or to redirect the readers to social media passages, you have to be crafty and innovative in terms of preparing SMS text which can attract people and prompt them to perform the desired actions.

Technology

How Is Cloud PBX Different From VoIP Phone System?

Published

9 months ago

March 2, 2024

Carolina Herrera

Imagine a frustrated customer leaving your business altogether after endless trials of reaching out for a fault in your services! Sounds tragic!

So, we, like every business owner, can agree that business is in great danger without an effective communication system.

While phone systems are your savior, the important question remains: How do you find the best phone system for your business?

(Do you need an easy way to figure it out? Hire consultants for business phone systems in Australia!)

Among different phone systems businesses rely on, the two prominent options include cloud PBX and VoIP phone systems. But which one of them will be the best for your business?

To proceed, you must understand the differences between the two phone systems available to help evaluate what works best for your business.

So, here we help you understand the key differences between these two systems!

But before learning about the differences between the two phone systems, let us understand the fundamental concepts behind these phone systems.

VoIP (Voice over Internet Protocol) Phone System

VoIP technology enables voice communication over the Internet instead of traditional analog phone lines. It converts analog voice signals into digital data packets and transmits them over IP networks.

VoIP systems can be deployed on-premises, with businesses managing their own infrastructure, or hosted in the cloud, where a third-party provider manages the system remotely.

Cloud PBX (Private Branch Exchange) Phone System

Cloud PBX is a type of VoIP phone system hosted entirely in the cloud.

It utilizes the infrastructure and resources of cloud service providers to deliver communication services, such as call routing, voicemail, and conferencing, without the need for on-site hardware.

Businesses access and configure the system through a web-based interface provided by the service provider.

Differences Between VoIP and PBX Phone Systems

Here are some key differences between the two reliable business phone systems in Australia.

Infrastructure and Deployment

VoIP systems can be deployed either on-premises or in the cloud. On-premises deployment requires businesses to invest in hardware, software, and maintenance, while cloud-based deployment entails leveraging a third-party provider’s infrastructure.

On the other hand, cloud PBX systems are inherently cloud-based, eliminating the need for on-site hardware and maintenance. Businesses access and manage the system through a user-friendly web interface provided by the service provider.

Scalability and Flexibility

On-premises and cloud-based VoIP systems offer scalability, allowing businesses to add or remove users and features. However, scaling a VoIP phone system may require additional hardware and configuration.

Meanwhile, cloud PBX systems offer greater scalability and flexibility, enabling businesses to adjust service plans and add or remove users seamlessly through the provider’s web portal.

Features and Functionality

VoIP systems typically offer a range of features, including voicemail, call forwarding, auto-attendants, and conference calling. The specific features available may vary depending on the system and service provider.

Cloud PBX systems offer features similar to VoIP systems but may include additional advanced functionalities such as unified communications (UC) and integrating voice, video, messaging, and collaboration tools into a single platform.

Reliability and Redundancy

On-premises and cloud-based VoIP systems can be configured with redundancy measures to ensure uptime and reliability. However, cloud-based systems benefit from the infrastructure redundancy provided by the service provider.

Cloud PBX systems hosted in secure data centers offer high reliability and uptime, with built-in redundancy measures to mitigate potential disruptions.

Cost Considerations

On-premises VoIP systems may involve higher upfront costs for hardware and installation. Cloud-based VoIP solutions typically offer lower initial investments and predictable monthly fees.

Cloud PBX systems eliminate the need for upfront hardware investments and ongoing maintenance costs associated with on-premises deployments, offering a more cost-effective solution for businesses of all sizes.

Conclusion

Choosing between Cloud PBX and VoIP phone systems requires careful consideration. While both technologies enable efficient and cost-effective communication, understanding their differences helps businesses make informed decisions.

You can enhance collaboration, streamline workflows, and deliver exceptional customer experiences by leveraging the right technology tailored to your unique requirements.

Technology

Where can I read more about Airtel 5G Plus? Let’s find out!

Published

2 years ago

October 31, 2022

Carolina Herrera

Where can I read more about Airtel 5G Plus? Let’s find out!

The all-new Airtel 5G Plus is now live in eight cities in India. The new generation or the fifth generation is ready to bring significant changes to the way we work, and process. As of now, 8 cities have earned access to the new network, but soon, entire urban India will be covered. As mentioned by Airtel, urban India will be covered in 2023, and this will be the fastest roll-out. If you’re also waiting to experience the fastest network in your city and want to know more about Airtel 5G Plus, how it will benefit you and where you can find more information about it, then read through this blog post.

What is a 5G network?
The fifth generation will be known as the fastest, most reliable and most secure network. In all parameters, it is way better than its predecessors. The new network will change the way the world moves as it will help make businesses and functions more effective and efficient.

Airtel 5G Plus

Airtel (bill payment app) has rolled out the new generation, and as mentioned by the company, the network is going to provide its customers with massive internet speed, the best voice experience, fast downloads, etc. The Airtel 5G network also comes with zero trouble as it will work seamlessly on all the 5G-enabled mobile phones as the existing Airtel SIMs are 5G enabled.

The Airtel customers will also get to enjoy the benefits of the 5G network on their existing plans until the roll-out is complete.

Cities with Airtel 5G Plus Accessibility

Major Indian cities such as Delhi, Chennai, Bengaluru, Mumbai, Hyderabad, Nagpur, Siliguri, and Varanasi are blessed with Airtel 5G Plus. Airtel customers living in these cities can enjoy cutting-edge Airtel 5G Plus services in a phased manner as Airtel continues to construct its network and complete the 5G roll-out.

How can you get more information about Airtel 5G Plus?

If you’re curious to know more about Airtel 5G Plus and how it can benefit you, then you can download the Airtel Thanks app on your smartphone and get all the necessary information.

In the application, you can also check if your city has 5G accessibility. An updated Airtel Thanks app will feature a 5G banner where users can locate ‘Airtel 5G Plus is Live India’ from the notification tab. The Thanks app will also help you know if your smartphone supports the new network.

Moreover, if you’re an Airtel customer, you can take advantage of millions of Airtel Thanks app features. The app allows you to pay bills online, make transactions, check out some amazing recharge plans, etc. It is indeed a one-stop destination for all your requirements.

Conclusion
If you’re not an Airtel customer and want to enjoy the benefits of Airtel 5G, you’ll be required to visit the official website of Airtel or a nearby offline store to get your Airtel SIM card. And, if you’re already an Airtel customer, you can sit back and relax as you don’t have to do anything to experience the new network.

Technology

How to fix outlook [pii_email_73a54783f61c31a18711] error

Published

2 years ago

June 7, 2022

james

Have you ever found a mistake [PII_EMAIL_73A54783F61C31A18711] When trying to send or receive an email using your Outlook account, you are not alone. This is a general outlook error that is usually triggered because of network connectivity problems. However, several other factors can also make you experience that mistake.

The good news is that you can solve this problem yourself. In this guide, we will talk about various factors that cause PII errors and what methods you can use to fix it. So, without further ado, let’s start.

What caused the error [PII_EMAIL_73A54783F61C31A18711] at MS Outlook

In general, errors occur when MS Outlook fails to make a safe connection with an email server. But, as we mentioned before, there are many other reasons that can trigger this mistake too. Some of these reasons include:

Your device is not connected to an active internet connection

Your outlook profile has been damaged due to external factors

There is a wrong antivirus configuration on your PC

Files on your pop3 server are damaged

How to fix [pii_email_73a54783f61c31a18711] Error

So, now you know what triggers the mistake [PII_EMAIL_73A54783F61C31A18711] in Outlook, let’s look at the solution that will help you fix it.

Check your internet connection

Because a poor network connection is the main cause of error, start by checking your internet connection. Make sure your device has active internet connectivity. You can try to access other online services to see whether the internet is functioning or not.

Change the antivirus configuration

If you have just installed an antivirus program on your PC, it might be configured to automatically scan email. If that’s the problem, antivirus will limit the application of outlook that works well. So, be sure to change the antivirus configuration by deactivating the “Email Scan” feature.

Reinstall/Update Outlook

Reinstalling or updating outlook to the latest version is another effective way to correct errors [pii_email_73a54783f61c31a18711]. When you will reinstall the application, all temporary damaged files will be deleted and the root of the problem will be eliminated as well.

Delete unnecessary emails from the outlook folder

If your main inbox has too many unnecessary emails, they will cause bandwidth problems. This is the reason why it is always recommended to delete unnecessary emails from your outlook folder. When you do this, make sure to clean the trash too. This will help your outlook application to provide optimal performance.

Conclusion

So, if you have found an error [PII_EMAIL_73A54783F61C31A18711] for the time being now, mentioned above will help you fix the problem. Follow these tricks and access your outlook account without complexity.